Concerned about the rightwing stereotypes linked to the term, many say they no longer identify with it – especially after the 2016 election.

“I don’t identify myself with that term any more,” Boz Tchividjian said recently. He was talking about being “evangelical”, the movement his grandfather, the Rev Billy Graham, helped popularize in America. “Words matter,” Tchividjian said, “and ‘evangelical’ isn’t like Baptist or Episcopalian, which can be clearly defined. The minute you use that term to someone, “you’re defined by how they interpret it.”