The “Love Is Love” video begins with a teenage girl, Emily, telling the story of coming out to her parents. “Love is not necessarily between a man and a woman,” she recalls saying. Footage plays of two women, dancing and flirting. “If you’re truly a Christian, you’re on my side … because God is love.”

Between the title and the rainbow flag, you could easily mistake this for a pro-LGBT video from the It Gets Better or Truth Wins Out campaigns. But it’s actually from Anchored North, an evangelical media company that uses short-form videos to proselytize on behalf of Christianity via social media.